Adidas Y-3 unveils Chapter 3 campaign for fall

By

Jennifer Braun

Published
Jul 31, 2023

Adidas Y-3 has unveiled chapter 3 of its year-long initiative exploring athletic silhouettes through the lens of Yohji Yamamoto’s renegade design vision.

The campaign spotlights a new collection launching August 1 that draws on vintage varsity style lettering, applied to jackets, t-shirts, and hoodies. The collection also features a curated offering of quilted pieces, completing the apparel offering with a selection of jackets, vests, skirts, and pants.  

Meanwhile, footwear styles include the Y-3 Centennial Hi and Y-3 Centennial Lo, which reimagine a quintessential athletic footwear silhouette, in elevated materials. The collection also features a continuation of the label’s exploration of signature adidas Originals archival silhouettes with updated takes on the Y-3 Superstar, Y-3 Marathon Tr, and Y-3 Gazelle. 

Rounding out the collection are accessories including elevated totes, gym bags, backpacks, body bags, knit beanies, caps, and more. 

The latest campaign journeys to Adidas’ mother country of Germany. Shot by local photographer, Lengua, and motion director Thyago Sainte, the campaign features a cast of musical figures that call Berlin home.

They include the genre-bending Nigerian-born producer, singer and songwriter, LA Timpa, the cult British musician, rapper, and producer, Tricky, the eclectic DJ and experimental musician, Mobile Girl, the Korean producer and DJ, Tobias aka Why Be, the trailblazing artist, designer, and musician Bill Kouligas, and the formidable DJ duo and co-founders of Kontinuum Productions, Dimitra and Soraya.

Previously, the brand explored Yamamoto’s homeland of Japan for its Spring/Summer 2023 campaign.