Sephora to stage Sephoria event in Paris in October
In October, Sephora will stage the Sephoria event in Paris, and Europe, for the first time. It was initially held in Los Angeles in 2018, and for two years it morphed into an exclusively virtual event owing to the pandemic. It has now adopted a hybrid format, and will allow the press, and above all the general public, to fully enjoy the world of the LVMH group's selective perfumery retailer.
Sephoria's Parisian première will take place on rue du Louvre, in the heart of Paris, and will be reserved to the press on Friday October 6. The plan is for the general public to be invited to participate the following day.
The event’s programme and details are still being fleshed out, but they should be similar to those of the US event.
Before heading for Paris, Sephoria will in fact be held in New York on September 29-30. Online registrations for the US event opened on July 18, and tickets for general admission sell between $99 and $369, depending on the type. The programme includes presentations by some 50 exhibiting brands, meetings with beauty industry personalities, various master classes, and a free beauty products kit worth over $500 (for tickets priced between $99 and $119). Virtual visits will be possible on September 29, with two options, one priced at $65, and one free.
Sephora operates 3,000 stores worldwide and its revenue, according to some sources, could reach €13 billion this year.
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