Paris Saint-Germain opens storefront in Las Vegas

By

Jennifer Braun

Published
Aug 21, 2023

France's most successful football club Paris Saint-Germain (PSG) has opened a new permanent store location in Las Vegas. 

Located at Forum Shops at Caesar's and spanning 1,851 square feet, the new store is expected to house team jerseys, headwear, accessories, one-of-a-kind collaborations, fashion collections, and more. Similarly to other retail locations, the store also offers customization stations, where consumers can customize their products on-site.

The store opens as part of the football club's long-term partnership with Lids and Fanatics. Since 2021, Lids has overseeing the operations for PSG store locations to create a one-of-a-kind and consistent retail experience worldwide.

"As we continue to broaden our brick-and-mortar footprint this new location speaks to the incredible partnership that we've been able to forge with PSG," said Bob Durda, president at Lids. 

"We look forward to continuing to offer an unparalleled shopping experience in Las Vegas as local fans and visitors will have access to iconic merchandise right at their fingertips. Las Vegas is known for being a city with avid sports enthusiasts who will undoubtedly enjoy visiting this new store.”

The first Fanatics and Lids-operated PSG permanent store was inaugurated in Los Angeles in 2021. Next, a flagship store opened in New York and others across Europe in 2022. Most recently, in June, it opened a store in Miami. 

The new location also expands Lids' footprint in Las Vegas as the brand opened a flagship store on the Las Vegas strip last October.

"The opening of a new Paris Saint-Germain store in Las Vegas reflects the club's massive potential for development in the USA, where we are boosting our presence," added Fabien Allègre, Paris Saint-Germain chief brand officer. 

"This is our way of responding to the growing passion of the US public, whose love for our products grows a little more with every passing season. We are proud to now offer them an immersive experience focused on our brand in the heart of Las Vegas."