L'Oréal and Verily launch a study on advance skin and hair health
To understand and analyse the biological, clinical and environmental factors that contribute to the health of skin and hair over time, global cosmetics giant L'Oréal is teaming up with Verily, the health division of Alphabet (Google's parent company). Together, they are launching "My Skin & Hair Journey", a study currently only available in the United States, based on the participation of 10,000 women aged between 18 and 70 from different ethnic and social backgrounds.
"This cohort on healthy skin and hair is the largest and most diverse in the world. The data it provides is unprecedented, and it will be a key step in meeting the diverse needs of our consumers," Anne Colonna, general manager of Advanced Research at L'Oréal, tells FashionNetwork.com.
Through a mixture of virtual and physical meetings, participants will be invited, in private and on a declarative basis, to share their personal experiences with their skin and hair. A sub-group will also take part in additional tests to identify biomarkers, unique biological signatures, enabling early detection or prevention of skin diseases.
"As recruitment will be progressive and will include live diagnostics and measurements, we will obtain regular data throughout the cohort's eighteen-month duration," explains Colonna.
L'Oréal joined forces with Verily in 2022. A precision health specialist that uses data from a variety of sources to predict the likelihood of developing a disease and that then proposes preventive measures and personalised treatments. As part of this partnership, L'Oréal has already presented Hapta, an automated make-up applicator powered by Verily technology, for people with reduced arm or hand mobility.
Last September, Verily raised a billion dollars from its parent company. By 2022, L'Oréal will have achieved sales of 38.26 billion euros. The beauty heavyweight also has 20 research centres in 11 countries, a dedicated research and innovation team of over 4,000 researchers and 5,500 tech and digital professionals.
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