AI-Generated - Trend Fancy Folk - Fall/Winter 24 (Livetrend)

Kinfolk Creative. With a desire to slow-down life and consumption, mending and up-cycling are re-evaluated. We increasingly need to make do with what we have, leading consumer interests for patchworking and used goods to spike online. For fall drops, patched and hand-made items will explore a purposeful dreamy notion.

The history that is embedded in those repurposed components enhances the sentimental value of new garments. And simultaneously, those pieces connect more intimately with consumers. To translate the story into prints, we have AI-generated classic bohemian patchworks with new faded and bleached-out effects, as well as all-over ikats with an unfinished feel

For this trend, Livetrend has AI-generated womenswear with a soft focus on folkloric styles. For commercial markets, soft volumes in dresses and blouses implement the distinct maximal and dreamy boho feel in attainable yet elegant pieces. At the same time, sheers are integrated for a fashionable and more edgy consumers and combines the folkloric aspect with a more straight-forward contemporary element. Looking at accessories, those traditional embroideries are surprising on stylish hobo bags. 

For menswear, the satin shirt is implementing florals for the seasonal folkloric update of the shirt category. And in general, foulard details and bow-ties refer to the more modern and feminine sense of masculinity here. Footwear is taking on that softer notion as well. Here,  suede boots are updated with sleeker and pointy, stylized western outlines.

Pioneering Trendforecasting. The new cutting-edge possibilities of generative AI allow us to visually describe fashion‘s future now. With the right prompts, we can create images of tomorrow in order to describe visionary product designs and editorial images that do not yet exist. Those generations create the most reliable trends, fusing the right ingredients, as detected by Livetrend‘s technology and experts, together.

Data to drive Creativity.
Livetrend is a solution that offers 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend provides you with diverse analysis of trend evolutions, from concepts, products, colors and details to prices, within the current fashion market. This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks. As a new & pioneering feature, Livetrend has integrated generative AI to visualize tomorrow’s trends via predictive images.

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